Local SEO

Local SEO focuses on visibility where intent is highest—when someone nearby is actively searching for a service you provide.

In this section, we share practical insights on improving local search performance for service-based businesses. Topics include Google Business Profile optimization, local content strategy, review management, and the technical and structural elements that influence map pack and localized organic rankings.

These articles reflect real-world experience helping service businesses turn local search visibility into qualified inquiries and bookings.